The fitout for JWT was all about the materials. Staying true to the buildings historic traces but bringing a blend of contemporary design into the workspace. The materials danced through hard concrete, cast iron, through to soft sheepskin and rich leathers. The mixture provided a industrial stylistic approach.
The layout was based on open plan centred around a few main areas such as the custom iron reception table, the private offices and the collaboration zone.It was important for JWT to have a flexible system that allowed for growth as the company expanded and design teams fluctuated depending on projects at the time. Activity based working was also a new concept emerging in the creative industry so having ‘collaboration stations’ such as the bar leaner, beanbags and library provided private nooks and open space discussion areas.