Designed by : IF Architecture (Sydney)
Melbourne born furniture design store opened its Sydney Flagship store and IF Architecture renovated this two story art deco building into the new Jardan Sydney store.
Heavily influenced by Australian colour pallets and mid century furniture the interior reflects the colour pallets of Sydney city and local artists.
Furniture made locally from Australian native woods and textiles - “Built to last a life time and alludes to our outdoorsy culture.”
Supports local artists to include paintings and trinkets that compliment the furniture.
New skylights were installed to convert the dark, old book store into a light filled space.
Jardan embraces natural finishes and bright pastels, moving away from the traditional neutral pallet.
The three levels are unified by a central marble stairwell which branches off into smaller areas that are made up into homely spaces for customers to play with products and find their perfect combinations.
Notes: To me, Jardan screams Australian design in its most luxurious form. I just love it. The showroom showcases all the beautiful things about Sydney, from its lively colour palette that reflects everything from the bright and bubbly city scape out to the rustic and warm countryside, all the way down to the natural materials grown right in their own back yard. The millennial pink stair well twists between the three levels and is topped with a large light well, flooding the centre of the store with light. The detailing in the furniture, such as native timbers, Australian marbles and leathers, all finished with beautiful stitching and buttons - all convey this idea of luxury and craftsmanship. These ideas are all replicated into the details of the interior.
It is interesting to think how these stores might be rolled out across the country or even over seas, would each interior have a colour palette thats unique to its own state or environment? I think it could be a great way to show how customisable their products are by changing the fabrics and finishes compliment each environment.
#2 OLDER BROTHER
Designed by : Brand Founders (LA)
Boutique unisex clothing store in a 1940’s bungalow.
The store has a large mushroom plywood planter measuring 1 meter by 2 meters, the story behind the clothing is that the olive/brown tone clothing items are all dyed by mushrooms. All the other clothing items are all also dyed from natural plants.
The tiles on the counter are also made from mushroom mycelium - the manufacturer takes corn husks and uses the mushroom mycelium to bind it together then cure it.
Homely touches are placed around the store such as lounge chairs and novelty items that are mushroom related.
Notes: I feel like this store could easily be found in Ponsonby or Takapuna and fit right in. It has that simplistic, earthy style which is very on trend in NZ. I love that the main feature is this over sized mushroom planter which is a unique take on the whole ‘indoor plants’ look which we are seeing everywhere at the moment. Not only does it look sensational, but it is a fantastic conversation piece that employees can use to help sell the brands natural ideology to customers and how their clothing is naturally dyed from mushrooms etc.
The whole brand story is simple, natural and unisex - these three key features are reflected into the interior in so many different ways that it creates a brand experience for shoppers are they are fully immersed into this brands world, which is vital in this day and age where online shopping provides such high competition to physical stores.
Designed by : Gachot Studios & PRO (NYC)
The new (2018) three story Glossier Flagship store in New York City.
The design was based all around bringing the online brand experience to life in a fully immersed environment where customers can interact with others and trial and play with all of Glossier’s products.
A key design feature is the millennial pink plastered walls with a sweeping red quarts stairwell that curves and connects the three levels of the store.
The staff, who a referred to as ‘Editors’, all wear the signature pink boiler suits.
The Boy Brow Room has stunning double slate basins with large mirrors and ambient back lighting to provide customers with the ultimate play space to experiment with products and receive helpful info from the Editors.
The custom red leather couch of the first level, also known as The Gallery, wraps along the wall and has a curved profile that reminds customers of a pair of red lips.
Above the red lip couch we can see a lovely ribbed paneling which replicated throughout the store in the product displays. The cylindrical texture reminds you of Glossier’s sleek baby pink packaging that they are so well known for.
Overall, the store has a limited colour pallet of millennial pink and and greys with a pop of red scattered throughout. The pallet is also highly textured, so although it may be simple it never looks dull.
On level 1 in The Gallery, the floors are polished concrete and the windows have a thin white film on them, which when combined creates a beautiful diffused light within the space.
Glossier has recently upgraded their technology to give their customers a seamless shopping experience. This includes being able to start shopping in store as you try products, which syncs to your online account so you can continue shopping once you get home. They also have a conveyer-belt in store on level 2 where customers product packages are prepared for them before being delivered to the counter.
Notes: What’s not to love here. Everything about this interior appeals to me. Every single aspect of this interior reflects the brand through and through - it almost feels like we have been submerged into an iconic pink Glossier product and this is what the inside of it would look like. There is something to be said for simplicity, the restraint of the colour pallet and the richness of textures creates a truely exquisite pallet that seems deceivingly simple yet perfectly balanced.
#4 C’EST BEAU
Designed by : Obiekt (Montreal)
Minimal teal and dusty orange colour palette.
C’est Beau started out as an online fashion brand 5 years ago. They built up their online presence and culture first before settling into a retail space.
The interior was whited out to high light the concrete beams and floors which were the natural features of the space.
The white walls and ceiling creates a blank canvas for fashion products to be curated alongside smaller local artists work.
The colour pallet was introduced only through soft furnishings - this means there is always a blank canvas beneath.
The display shelves are also white like the walls so the products stand out, but still allow the narrow space to feel as large and as bright as possible.
Notes: The colour pallet and styling for this space is very on trend with current NZ interiors. The simple interior lends its self nicely to the younger market and draws them in by appealing to their preferences in aesthetics and trends. I find it so interesting that this brand started out online before moving into a retail space, just because I often feel like small fashion boutiques start up in a physical store before they venture online. The bonus of starting out online is that they have been able to create a really solid brand story and look whilst gathering a social following across a five year period. This method is a great way to ensure that your store will thrive even when online shopping is over ruling the shopping game.
Designed by : Fumitaka Suzuki (Japan)
The simplistic / minimal interior highlights the process of making the cheese tarts as they are made in store. Fresh, handmade, made in front of you is their key selling point - the interior reflects this.
The designer stated that the area the store is in was previously a industrial metal factory and had some temples - the galvanised steel reflects the sites history and the simplicity has a certain tranquility about it.
The yellow tone of the steel was also selected as it is the same tone as Budda, which resonates with a lot of local people.
The gold / yellow tone galvanised steel was chosen to evoke the feeling of heat - fresh baked cheese tarts.
The contrast between the hard steel surfaces and a soft cheese tart is quite interesting, it sort of highlights the tarts making them appeal to customers more.
Notes: I really like how the simplicity of the branding - bold black text with a simple yellow box - is reflected into the interior, creating an overall consistent brand. Even the name is simple. There isn’t anything complex about the design, however, much like the cheese tart, it looks deceivingly simple, but there is a large production line that goes into creating these tarts and this interior. The interior also showcases this production like a performance to people passing by. The iridescent colour on the steel reminds us of heating metal and the yellow tone casts a beautiful golden light over the tarts making them look like shiny desirable gems.